We want to be your jewelers

Rochester's finest selection of jewelry with personal service.

Meet Neil and Gaetano.

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We Buy Gold


We buy gold, platinum and diamonds in all shapes sizes and colors. It doesn’t matter if the pieces are broken, mismatched, out of style or completely destroyed, they’re worth cash at Charisma Jewelers.

In the Rochester area people have been selling their old, unwanted or broken gold to Charisma Jewelers for cash. It doesn't matter if your jewelry is worn, damaged, mismatched or completely destroyed, we will responsibly recycle your gold and give you a check on the spot.  You can also opt for 25% more in store credit. Your store credit can be used on repairs and services or any type of jewelry. Imagine taking that big knotted pile of gold in the bottom of your jewelry box and turning it into a beautiful piece that you can wear everyday!

We also buy loose or mounted diamonds. If you're interested in selling your diamond please come in and see us. We frequently make offers on diamonds where other jewelers will decline.

As an alternative to selling your diamonds, we can also remount them in a new setting or custom design the style you've been dreaming about.


The Chamilia 2014 Fall Collection has arrived. Stop by and view the latest beads and jewelry.

One Carat Yehuda Diamonds for Only $1,995

Special Offer From Yehuda. While Supplies Last. Choose from oval, square, rectangular or marquise shaped diamonds. See store for details.

Special Financing Available

We offer special in-store financing.

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We'd love to hear from you! Give us a call or stop by the store today.